Syno, the biotech investment company headquartered in New York with a Hong Kong presence, engaged us to build their brand identity and visual guidelines. We developed a dual language logo, corporate identity and corporate communications plus stylistic guidelines, which defined their brand values — scientific, innovative and rigorous.
The brand engaged us to send out season's greetings to their customers this year! We developed a pop-up Christmas card for them with a shimmering touch.
Founded as an old-world apothecary in New York City since 1851, Kiehl’s engaged MADE to design a series of postcards to celebrate various occasions through bold and playful designs with a nod to Kiehl's unique heritage and style. These printed cards are available in-store to personalise gifts.
Like a 'fish' to water, we have worked closely with Blackfish since their launch, to create and strengthen their brand identity and web presence. The developed branding can best be summed up by its own tagline, 'A clear difference.' The company logo, website and corporate materials were redeveloped to improve, differentiate and stand out versus the competition. Check out the website illustrating the company ethos: with tilt-shift photography, bold colours and typeface, and retro mixed-media representation.
We had the pleasure of redesigning and launching a new website for Sumac, one of our favourite restaurants in town! Not only did we get to photograph the food, we naturally didn't let such delicious cuisine go to waste! We adapted the look and feel of the website to draw on the historic influences of the cuisine and culture to repackage the brand. Capturing and creating a visual identity that conveys a clean, fresh and engaging design that showcases the key brand characteristics, promotes an authentic experience and appeals to the target demographic.
Redbox self-storage needed to package their brand. We applied our 'out of the box' thinking to develop the core branding to build their brand identity and online presence. A full-service creative and marketing project to brand and launch a unique startup company.
We planned and executed the route to market for them through workshops, market research and analysis, created their brand identity and visual guidelines including concept, logo, tagline and graphics, as well as website design from copywriting to SEO, and social media setup and management.
