INTEGRATED CAMPAIGN
"Born out of beauty"
In 2016 we have worked closely with one of the world’s leading mining company to create the Australian Diamonds brand promoting diamonds from the Argyle Diamond Mine.
The purpose was to develop a comprehensive range of brand assets packaged into a toolkit. The key message was that the Argyle diamonds, famed for their colour palette, are representative of the stunning landscape above. The Australian continent is a rich, vibrant array of colours, contours and life. The task - to embody all of that visually into a communications suite to bring the story to life.
Scope of work:
- Campaign Direction and development of the story in both English and Mandarin, used throughout all materials using the over arching Tagline 'Natural Beauty, Distinguished Provenance'.
- Creation of a campaign image library used at all touch points
- Logo creation and graphic design for campaign branding including an Authenticity Mark and certification for proof of the Diamonds origin
- Brochure
- Poster series for trade and retail used in print and OOH
- Sales training manual and Sell sheet
- Multi media presentation
- Retail toolkit for trade partners
- POS displays
- Video editing
Discover more:
http://www.riotinto.com/copperanddiamonds/rio-tinto-diamonds-10526.aspx
