A MADE BRAND
MARLO is the first co-owned joint venture brand of MADEs.
Over the past 8 years we have worked with some of the biggest brands in the outdoor lifestyle industry, particularly those in the UK and the European mainland. During that time we spent an enormous amount of time not only with their marketing departments, but also their product development and production teams.
Since opening our second office in Portugal, MADE has branched out from being branding agent to brand owner and have introduced similar, and expanding product lines to the local markets of the Iberian Peninsula, via MARLO.
The project has entailed studying the local market potential and not only developing a marketing plan to target the local demographics in both Portugal and Spain, but also curating a product line befitting for the types of properties found within the region. Both the retail sectors and trade have their nuances within what is a largely hospitality and tourism focused part of the world.
The launch of the new brand has included online and offline marketing for both e-commerce as well as a physical store. Initial brand launch events and public activations have been integral to getting the brand name out there during it’s formative years, as has also placing the branding into numerous touch points including on logistics, product placement and editorial content.
Please join MADEs journey with MARLO in the coming years as we continue to grow.
Scope of work
Marketing Strategy
Branding VI & Corporate Identity
Logo Design
Iconography
Colour Palette
Typography
Tone of Voice
Copywriting
Media Buying
Advertorial & Editorial Content
Photography
Showroom Design & Construction
Transport Wraps
Banners & Billboards
Signage
Catalogues
E- Commerce Website (Development & Management)
Packaging
Social Media
Brand Guidelines for Communications with Trade Partners
See the work:
marlo.life
