BRAND STRATEGY + CREATIVE DEVELOPMENT
For women who dare to be bold
This fully encompassing project saw us working closely with founder and visionary Marina Raphael, bring to life her unique and stylish hand bag collections. From the initial market strategy and consumer profiling, we developed the brand architecture and ethos to fit the culture and personality that was aligned with Marinas initial vision. This was then rolled out into the e-commerce website, instagram feed, product labels, packaging as well as brand videos. With the second collection having been launched in early 2019, the brand continues to evolve and grow.
Scope of work:
- Branding & Logo Design
- Market Strategy
- Art Direction
- Tag Line and Copy Writing
- E-commerce Website
- Photo Retouching
Discover more: marinaraphael.com
