CAMPAIGN INNOVATION + P.O.S.
"How do you ride..."
To celebrate the anniversary of the highly successful launch of The Big Pony Women’s Collection in 2012, Ralph Lauren Travel Retail Asia asked us to develop a new point of sale animation centring on the world of surfing.
Scope of work:
- Design and development of a campaign theme and new imagery capturing the essence of the wholesome Ralph Lauren “Hamptons” lifestyle
- Development of a range of point of sale materials including an original twist on product sleeves, product glorifiers and shelf talkers
- Design of new travel exclusive sets and other printed collateral
Discover more: http://www.loreal.hk/en-hk/brand/luxury/lauren
HOW WE MADE IT MATTER...
“MADE has helped us materialize some of our most ambitious animation plans for Ralph Lauren. Beanie and Joel are a great creative duo, with deep market understanding and very original retail solutions. Working with them has been a great experience! We’re looking forward to working with MADE again for our forthcoming projects.”
Lucia Lee
Senior Product Manager
L'Oreal LUXE Travel Retail APAC
