Here’s a selection of our work in action, across video, print and all things design.

We again have joined together with Diageo to create an amazing Whisky Tasting and Mahjong Set experience.

This one-of-a-kind project was challenging and exciting to combine the luxury of spirits with the Chinese game Mahjong, merging together the culture of the East and the West.

We began by developing the concept based on Whisky connoisseurs journeying through the beautiful Four Corners of Scotland, keeping the concept prominent from draft to final production.

Inside the collectible traveler’s suitcase is a quartet of the Four Corners of Scotland special edition whisky glasses and a finely crafted mahjong set that creatively celebrates the signature pot stills, oak barrels, malt, and other elements of the whisky world.

We art directed and photographed the key visual for the Mahjong Set. Then we used the photographs to design A5 promo cards and website banners that were adapted to multiple platforms for online and offline marketing promotions.

Scope of work:

• Art Direction

• Product Design

• Key Visual Design

• Print Design

• Production

• Graphic Design

• Marketing Collateral Design

• Photography

REBRANDING

Following on from our successful collaborations in the past, in 2021 we worked once again with Ellipz LiFi to rebrand, reposition and recreate the corporate identity and all touch points. Over the years Ellipz has grown and now with its headquarters in France, offices in the Netherlands, Mexico and Hong Kong, the company had grown considerably. The company strategically split into 3 specific ventures focusing on a specific industry application - Medical, Mining, Co-Working Spaces. Each one had their own unique insight into how LiFi technology can be applied to not only improve efficiency and help save money, but also being able to save lives, specifically within Mines and Hospitals.

Light is particularly hard to show in a graphic sense and that was the biggest challenge with ellipz’s product offering - invisible light carrying data. The solution we can up with was the curve of the ‘e’ from the main logo, becoming an orb of Blue Light

Scope of work:

• Brand Strategy

• Rebranding VI & Corporate Identity

• Logo Redesign

• 4x Logo Lockup Variants

• Icons

• Revised Colour Palette - Tailored for 3 sub-categories

• Typography

• Mixed Media Guides for Visual Communications

• 4x Websites

  
  See the work:

• ellipz.io

• ellipz Mining

• ellipz Medical

• ellipz LiFi@Work

REBRAND & PHOTOGRAPHY

GroVida is company based in Portugal that specialises in the production of medical cannabis. Their world-class facilities are strategically positioned in the Algarve to take advantage of the favourable climatic conditions, as well as Portugal’s progressive and leading laws for the growth and production of Medical Cannabis. GroVida have been diligently creating the perfect growing conditions at such high pharmaceutical conditions. Now poised for export into the European market and the rest of the world, we are excited to be involved in this project. We have been working closely with the founders to reshape the branding and corporate identity. Having tightened up the logo, typography and colour palette, we then developed a graphic system utilising the hexagon of the molecular structure of cannabinoids to be the basis of visual system showing multiple different types of image content and messaging, while always drawing a nod to the science behind the medicine.

Scope of work:

• Research & Brand Strategy

• Rebranding VI & Corporate Identity

• Logo Redesign

• Iconography development

• Graphic Visual System

• Revised Colour Palette

• Typography

• Photography of the site, the team and events

• Website redesign

See the work: www.gro-vida.com

CREATIVE DIRECTION + 3D SCANNING + INTERVIEW + VIDEO + PHOTOGRAPHY + PRODUCTION

We were again the privileged ones to be on assignment for two days, sailing on the Sai Kung bay in the northeast of Hong Kong. This time we followed Adam through an interview-style video to create a truly immersive feeling on the boat, we added our 3D scanning skills to reinforce the interactive experience that allows users to scroll through the whole yacht. We also brought our dedicated drone pilot and photographer to support the promotion of the Phoenix’s interior and exterior features.

Scope of work:

- Creative Direction

- Videography

- Photography

- Interview

- Drone Shots

- Styling

- 3D Scanning - Link Below:

https://my.matterport.com/show/?m=wDZGBebWq9s

A MADE BRAND

MARLO is the first co-owned joint venture brand of MADEs.

Over the past 8 years we have worked with some of the biggest brands in the outdoor lifestyle industry, particularly those in the UK and the European mainland. During that time we spent an enormous amount of time not only with their marketing departments, but also their product development and production teams.
Since opening our second office in Portugal, MADE has branched out from being branding agent to brand owner and have introduced similar, and expanding product lines to the local markets of the Iberian Peninsula, via MARLO.

The project has entailed studying the local market potential and not only developing a marketing plan to target the local demographics in both Portugal and Spain, but also curating a product line befitting for the types of properties found within the region. Both the retail sectors and trade have their nuances within what is a largely hospitality and tourism focused part of the world.

The launch of the new brand has included online and offline marketing for both e-commerce as well as a physical store. Initial brand launch events and public activations have been integral to getting the brand name out there during it’s formative years, as has also placing the branding into numerous touch points including on logistics, product placement and editorial content.

Please join MADEs journey with MARLO in the coming years as we continue to grow.

Scope of work

• Marketing Strategy

• Branding VI & Corporate Identity

• Logo Design

• Iconography

• Colour Palette

• Typography

• Tone of Voice

• Copywriting

• Media Buying

• Advertorial & Editorial Content

• Photography

• Showroom Design & Construction

• Transport Wraps

• Banners & Billboards

• Signage

• Catalogues

• E- Commerce Website (Development & Management)

• Packaging

• Social Media

• Brand Guidelines for Communications with Trade Partners

See the work:

marlo.life

ART DIRECTION + GRAPHIC DESIGN + PHOTOGRAPHY

Between 2019 & 2020 we worked with L’Oreal to design and build consultation and educational materials on skincare and beauty treatments. The brochure focused on Helena Rubenstein’s iconic pioneering products and the methodology of the application, as well as the collaboration with the Swiss medical Laclinic-Montreux clinic. We art directed and photographed the product sets for the promotional materials. In addition to this work, we designed the various digital touchpoints for the brand, including website landing pages, e-tailers shop layouts, and digital banners for the google display network.

Scope of work:

- Product & Consultation Brochure & Card Design

- Art Direction

- Still Life Product Photography

- Retouching

- Website Landing page and e-commerce design

- E-Banners for Google Display Network

BRAND STRATEGY + CREATIVE DEVELOPMENT

For women who dare to be bold

This fully encompassing project saw us working closely with founder and visionary Marina Raphael, bring to life her unique and stylish hand bag collections. From the initial market strategy and consumer profiling, we developed the brand architecture and ethos to fit the culture and personality that was aligned with Marinas initial vision. This was then rolled out into the e-commerce website, instagram feed, product labels, packaging as well as brand videos. With the second collection having been launched in early 2019, the brand continues to evolve and grow.

Scope of work:

- Branding & Logo Design

- Market Strategy

- Art Direction

- Tag Line and Copy Writing

- E-commerce Website

- Photo Retouching

Discover more: marinaraphael.com

WEBSITE

The well accomplished professional sailing team ChinaOne.Ningbo asked for a simple website to showcase their high achievements and on-going events. We design for them a one page fully responsive website.

- Website Design

- Website Development

CONCEPT DEVELOPMENT + PACKAGING DESIGN

In 2020 Johnnie Walker celebrated 200 years since they began the journey that took their famous whiskies to the four corners of the world. For this international brand, we helped to create an iconic CNY red pocket packaging that felt timeless and on-brand.

The packaging design concept is based on the well-recognized bottle shape from the Johnnie Walker series.

The designed envelope has two parts, an insert, and an outer envelope. On the outer envelope, the Chinese characters read Johnnie Walker’s famous slogan “Keep Walking” decorated with gold foiling.

The insert piece takes on the shape of the bottle and folds to hold a banknote. Once the banknote is taken from the envelope the insert can be used as a Fai Chun (wall decoration) for the Lunar New Year.

Scope of work:

- Red Pocket Design

- Art Direction

OUT-OF-HOME BILLBOARD + ANIMATION + ADVERTISING

HOME OF THE POWER BREAKFAST

Centricity Hong Kong is a bespoke venue for Hongkong Land tenants. On-site they host company events and offer two dining styles called Concentric and Catchic. Concentric is a sit-in restaurant while Catchic is a grab-and-go-style cafe.

In a photo collage-style animation, we created a 30-second advertising video for the breakfast options at these two restaurants.

This ad was on display for 1 month at the Chater House entrance. This location is open to the main pedestrian bridge connecting multiple central buildings and thus has high foot traffic daily.

Scope of work:

- Art Direction

- Animation

BRANDING + WEBSITE

We thought rebranding a 150-year-old company would be challenging, but actually, this was a complete joy. The posters and illustrations from the late 19th Century were full of Mediterranean colour and characteristics. The imagery over the years had become obsolete in the company's visual identity and it seemed a shame to not use them. With that in mind, we explored the archives and modernised the original hand-drawn illustrations for the digital era. With the full enthusiastic support of the client, we were able to bring to life the legacy and history of this great family business.

The poster illustrations have become a series of logos along with graphics throughout the website and other materials. The business: a dried fruit and nut exporter from Greece, has a huge range of products. To pair with the style of the illustrated posters, we used illustrations of the individual products in various stages of their preparations or usage. To give additional context, on each product page we showed a sample of photographs showing cultivation, harvesting and use in cooking or treatments.

Scope of work:

- Rebranding

- Digital Illustration

- Photo search and manipulation

- Website Design + Build

- Printed Business Collaterals

- Brand Guidelines

Check out the work: www.cardassilaris.com

Another Christmas at the Four Seasons and we helped design a unique booklet promoting their holiday hampers and festive services offered by the hotel.

The cover of this booklet brings together that special feeling of unwrapping a gift around Christmas. We designed the cover as wrapping paper with stars illuminating a dreamy night and decorated the booklet with a ribbon and a gift tag to emphasize the book as a gift.

As you open the book, like opening a gift, you are presented with a shining reindeer printed with gold foiling because as everyone knows reindeers are the most magical and symbolic creatures during Christmas!

GRAPHIC DESIGN + PRODUCTION

Early 2020, we helped Diageo develop a small printed cocktail book with some of Diageo’s most popular spirits. The small booklet took the form of a cocktail shaker. On one side of a page was the spirit and on the other was a suggested cocktail recipe that any receiver could make at their home.

Scope of work:

- Design & Layout

- Print Production

PACKAGING DESIGN

Mary Kay launched 3 limited edition products in 2018, and we were asked to create a fun vibrant design to be applied to the packaging to appeal to the next generation target audience.

The goal was attract the younger generation of 17-26 year old Asian consumers and create an opportunity to turn them into early brand adopters.

The designs were to reflect the current cosmetic trends found for teenagers up to young adults.

Inspired by the colour palette of the eyeshadows, we wanted to bring those fun and vibrant colours out on the packaging, while also adding a flash of gold foiling to catch the eye.

The pattern is very organic and it mimics carefree brush strokes. Several styles of patterns were created and then applied not only to the box packaging, but the product packaging of the bottles, brushes and palette boxes.

Each product is individual and was meant to stand out as a lone product while also fitting into the range, and accordingly the patterns found on the packaging were as well.

Scope of work:

- Creative direction

- Design and digital illustration

- Primary and secondary packaging design

- Print management

Product & Portrait Photography

Diamonds are undeniably so beautiful.

We had the great pleasure to continue working with the men at Kunming Diamonds. They came to us looking for a collection of lifestyle photographs using their full range of coloured diamonds.

Our goal was to give the sparkling diamonds a lively personality. We proposed three themes; Glamour, Atelier, and Nature. With props we were able to create stories within the themes complimenting the natural beauty of the diamonds. Our biggest challenge came when lighting the extremely reflective surfaces of the diamonds but keeping the intricately detailed shapes, forms, and colours as accurate to the real stone.

Apart from curating lifestyle and product photography we also took professional portraits of the men behind the brand. We loved to capture the father and his two sons working together on creating a wonderful and beautiful business.

- Product Photography

- Portrait Photography

- Art Direction

- Styling

- Photo Retouching

BRANDING + WEBSITE

Serica Trust as a new business is embracing the digital 
age like all other industries, while at the same time paying 
it’s respects to the tradition and roots of good legal
trading practice. 

We took inspiration from the old world currencies such 
as traditional Chinese cash coins and turned them into 
a modern brand emblem to embrace the old while adapting 
to the new ways of global commerce.

We further executed Serica’s brand into corporate materials and a website.

Scope of work:

- Logo Design

- Brand Visual Identity & Guidelines

- Website Design & Programming

- Corporate Stationery

VIDEO & ANIMATION

Just because people can’t step out of their front doors doesn’t man they don’t want to have a good cocktail at the end of the day. Johnnie Walker saw an opportunity during the lockdown period of the first half of 2020 to reach out to customers at home, and show them how to make a a variety of different types of highballs. We worked with them to interview 5 of Hong Kong’s best bartenders to make an inspirational concoction and new flavours. The videos were then distributed sequentially over the Johnnie Walker brand social media channels, along with gif animations highlighting ingredients and techniques.

Scope of work:

- Videography

- Post Production & Grading

- Animation

BRAND ADAPTATION + PACKAGING + ONLINE

As LUÜNA expanded and grew to serve both China and Hong Kong, we helped their team revamp and revise some of their branding, which in turn was used across the packaging, social media animations, printed magazines, in-store point-of-sale stands and an all new e-commerce website with subscription functionality.

Scope of work:

- Brand development

- Illustrations & Graphic Design

- ‘Zine’ Design & Production

- Packaging Design

- POS Design & Production

- E-Commerce Web Design & Programming

- Social Media Animations & Graphic Design

- EDM Animations & Graphic Design

Check out the work: luuna-naturals.com

CONCEPT + BRANDING + ONLINE + OFFLINE

Men’s Subscription Underwear

From the very beginning we have been working with the company owners to hone the brand into what it is today; from product testing and development to ideation and creation of the whole brand ethos, visually, verbally and absurd, both online and offline across print media, guerrilla stunts, the e-commerce subscription website, and their social media campaigns. It gives us great pleasure to see the company launched and we are proud to have been a part of the hilarious development that is Box & Scandal.

Scope of work:

- Creative/Art Direction

- Logo Design

- Branding

- Copy Writing

- Illustration

- Photography

- Product design & testing

- Print & Packaging

- Marketing & Advertising

- Out-of-home

- E-Commerce website design & development

- Social Media setup and post creation and management

Discover more: www.boxandscandal.com

DESIGN + LAYOUT

For the Christmas holiday, Four Seasons contacted us to help bring their theme of “May The Season Fill Your Heart” to life.

We designed a clean and simple brochure with a fun holiday twist featuring gingerbread figures as the main theme to welcome visitors. The front cover sparkles with delicate snowflake designs inspired by the Four Seasons logo and a printed gold foil gingerbread figure that helps catch the eye.

Throughout the book, the images and text are well designed in a grid structured layout to keep the information easy to read.

Scope of work:

- Concept Development

- Design + Layout

The Pao Centre for Teaching and Learning is pioneering professional development for Chinese bilingual education in Asia. They have established in Hong Kong as a nonprofit institution to create a professional learning community for Chinese bilingual educators to share experiences and develop new strategies for bilingual education.

The Pao Centre for Teaching and Learning is an extension of the top international school in China, the YK Pao School. We worked closely with the team to create a variation of YK PAO School’s logo using their tree graphic, extracting part of the tree and simplifying the logo to a branch with leaves and fruits. We drew inspiration from the forest of trees to a single leaf on a branch, as these characteristics of nature align with the supportive learning community and ecosystem for inspiring and nurturing educators and education.

We created a website in English and Chinese, designed supporting graphics and visuals, and systemized their corporate identity.

Scope of work:

• Brand Strategy

• Logo Design

• Website Design

• Graphic Design

• Corporate Identity

CREATIVE DIRECTION + PHOTOGRAPHY + 3D SCANNING + VIDEO PRODUCTION

We were the privileged ones to be on assignment for two days, sailing on the beautiful Sai Kung bay in the northeast of Hong Kong. We helped to create an interactive experience thanks to 3D scanning, a process that allows users to scroll through the whole yacht. We also brought our drones, stylist, and video production team to promote the Odyssey’s interior and exterior features, only matched by the exceptional service management team that we followed during our time there.

Scope of work:

- Creative Direction

- Photography

- Styling

- Videography

- 3D Scanning - Link Below:

https://my.matterport.com/show/?m=YWJUWs5isC2

REBRANDING + WEB DESIGN + ANIMATION

Every year, the Jardine Group embarks on one of the most inspiring talent requirement in their industry. the group is renowned for having people committed to the company, and equally they are committed to their people, starting from their very first encounter at careers fairs. We were privileged to work with the team at Jardines rebranding the JETS (Jardines Executive Training Scheme) and all the touch points it would be seen across including their website and careers fairs. We even got to photography their former JETS and meet the wider team.

Scope of work:

Rebranding

- Website Design & Programming

- Flyer Design - Dual Language

- Trade Show Supports

- Portrait Photography

Check out the work:

careers.jardines.com
instagram.com/jardinescareers

CREATIVE DIRECTION + PHOTOGRAPHY

We drove south through across the Tai Tam reservoir to Stanley for our choice of location. The beautiful Yunike, gracefully posed for this collaboration of Rio Tinto & Chow Tai Fook. We made our way through an ocean of tourists, who got (surprisingly) distracted by our model while we were shooting. About 3000 shots were taken that day for both close-ups and fashion portrait, using 2 cameras to capture the vibes of the 8 looks we wanted to deliver.
That jewellery collection is intended to be released under the prestigious Chow Tai Fook brand and the images used in their stores POS throughout China and elsewhere, as well as on their WeChat campaigns.

Scope of work:

- Art Direction

- Location Scouting

- Photography

- Post Production

- Fashion Styling

GRAPHIC DESIGN + PRINT PRODUCTION

In 2020 Johnnie Walker celebrated their 200 years as a company. We designed a series of fun postcards to celebrate their milestone.

Scope of work:

- Design & Layout

- Production

CREATIVE DIRECTION + PHOTOGRAPHY + VIDEO PRODUCTION

We approached Medeli for a very exciting and unique project: spending two days in a Stanley villa, styling the place on different floors to create a specific mood for each product. Among the six instruments we helped advertise, two drum kits soundtracks were recorded live with the help of a professional drummer that came from Shanghai for the occasion. We completed the projects thanks to several cameras shooting both photos and videos, doing acrobatic crane shots, slider, close-ups and so on.

Scope of work:

- Creative Direction

- Photography

- Styling

- Videography

BRANDING + PACKAGING + ONLINE

Grip Gear is the world’s smallest camera grip products. Designed specifically smart phones, compact cameras and light weight SLR’s, it’s the perfect tool for budding movie makers and directors without the multi-million dollar equipment, allow them to play the pro’s.

During this project we tightened up the original logo to prepare it for IP registration and with that rolled out a refreshed brand look across all touch points, online and offline. As well creating a new website, we built Amazon shop pages in a range of different country sites. We also branded their social media sites and created video content and animations explaining the functionality of the product. Offline we recreated their packaging to be lighter and brighter therefore standing out and off the shelves. We helped design booths for trade shows in Germany and the USA’s NAB fair.

Scope of work:

- Branding

- Logo design

- Packaging

- Copy writing including tagline

- Web design & development

- Trade fair booth designs

- Video editing and animations

Check out the website

BRANDING + PACKAGING DESIGN

Tsit Wing Coffee Co., Ltd is a leading integrated B2B coffee and black tea solutions provider in Hong Kong, Macau, and the PRC with an 85-year heritage. The new business unit of the group aims to import and sell premium meat selections worldwide.

They came to us to help build their brand story and image for their quality products.

Scope of Work:

- Logo & Name Design

- Brand Narrative Write-Up

- Brand Guideline

- Packaging Design

GRAPHIC DESIGN

We designed Genting’s 2009 Chinese New Year red envelopes. Aligned with the brand elements, we created a kaleidoscopic pattern to symbolise the blessings and prosperity that will follow in the year of the Rooster.

We applied hot gold stamping to the fine line designs.

Scope of work:

- Graphic Design

- Print Production

PHOTOGRAPHY

We love the guys at Madwell and so it was a total pleasure to take their team photos of the Hong Kong crew

Check out the work: madwell.com/team

BRANDING + WEBSITE

In early 2021 our friends at Stoneview Capital, a privately held Hong Kong-based real estate investment firm, reached out to discuss a rebrand of their business.

We developed a new logo and a website to boost their presence online. While creating the website we looked to the history and art of ceramic tiles to visually complement the identity of the company.

We also designed and managed the print production of duplex business cards. A thicker card creates a product of higher quality and exclusivity as well as enhancing the design with debossing and bronze foil.

Scope of work:

- Rebranding

- Printed Business Cards

- Corporate Presentation

- Website Design + Build

Check out the work: www.stoneview.co

DESIGN + SCRIPT

"A place to call home"

Presenting an opportunity to acquire Macau's premier residential address. Located on the prestigious Macau Peninsula, The Waterside is the address people aspire to live at, in the world's gaming capital.

We were asked to design and script a suite of marketing and sales assets for the client, Sniper Capital and their real estate marketing team, Savills.
Following severals days of photography and filming in the property and around Macau we assembled a dual language reversible hard back brochure, introductory one pager, video and a catalogue of assets for the teams. 

Scope of work:

- Campaign Creative Direction

- Copy writing

- Video

- Photography

- Graphic Design

- Illustration

- Production and Print

Discover more: http://watersidemacau.com/

ILLUSTRATION + PRODUCT DESIGN

Hutong’s Johnnie Walker House Serve

Johnnie Walker and Hutong collaborated to make a signature serve of a bespoke traditional Chinese tea set. Both the tea pot and cups were decorated with an illustration depicting Johnnie Walker’s journey from Scotland to Hong Kong. The illustration was an adaptation from a 1932 advertisement which had been turned into the journey from the Highlands to Beijing. We recreated it capturing the journey to Hong Kong, and included famous landmarks of the Fragrant Harbour such as the iconic Peak building, the clock tower, the Giant Buddha, a dragon and the Bauhinia flower, as well additional details of Scotland. The artwork was then moulded to fit the shapes of the pottery vessels. in addition to this we took the design over to make a menu for the cocktail and tea set serving. Diecuts of the illustration were created to make a layered effect on the menu.

Scope of work:

- Illustration

- Printed menu design

Check out the work here

BRANDING + COFFEE TABLE BOOK

Saint Asahikwawa Golf Course in Hokkaido, Japan sits in the beautiful surrounds outside the town of the same name. With potential development being cited on the vast property for extensive luxury living and recreation, the owners wanted to present to their members a coffee table book celebrating the Golf Course and surrounding area. The focus was on the abundant flora and fauna of the area and so accordingly the branding and colours paid tribute to these highlights.

Scope of work:

- Concept development

- Logo design

- Branding

- Graphic Design

- Map creation

- Photo editing and retouching

- Book creation with internal die cuts

The Singleton of Glen Ord Sensorium is a circular room displaying 360 degree screen projecting visuals of the Glen. During the experience the whisky making process and flavour profiles are showcased, making the whole experience reach all the senses of sight, scent, touch and taste.

MADE brought together a series of short viral videos for the build up to the world exclusive event on social media, while in store printed materials and light-boxes were installed around town. Our designs could also be seen at the event itself of course. 

Scope of work:

- Scripting, editing and recording

- Development of the Logo lock-up

- Design and layout of Ad's, light-boxes, menus, tickets & coupons

- Social media curation

- Photo retouching and editing

- Copywriting

VIDEO + INTERVIEW

As part of the launch of Madam Fu, Singleton worked with their head dessert chefs to compose an inspiring chocolate and whisky pairing dessert menu. We interviewed a handful of team behind this unique work, including the Master Blender of The Singleton of Glen Ord and the Madam Fu’s founder and Creative Director.

Scope of work:

• Script writing

• Interviewing

• Filming

• Editing

WEB DESIGN & DEVELOPMENT

If you can think it, we can build it

The group had several different business entities within the real estate world, including direct property sales, financing and lending, project fund raising, interior design and modular construction. With the various businesses related but at the same time quite diverse, the one website detailing their various offerings could be overwhelming and confusing. We worked with the executive board and their marketing team to split out their business services into 4 separate websites giving clarity and focus.

Scope of work:

- Website design & development

See the work at:
Platinum Rise Capital Partners
Platinum Rise Real Estate
Alpha SPC
Modcon Global

DESIGN + PRINT

Johnnie Walker Blue Label Bothy event was a celebration of the Scottish Highlands. Bothys are small stone cabins found across the rugged terrain, there to provide shelter to weary trekkers. Warm welcoming places of sanctuary to all and any; a physical embodiment of the famous Scottish hospitality. The Johnnie Walker Blue Label Bothy event set out to recreate the ambiance and embrace for all those wanting to discover more about Scotland, and of course it’s most famous and favourite Whisky.
MADE worked with the team at Diageo to create bespoke invitations, menus and take aways for guests to remember the night by.

Scope of work:

• Design & Layout

• Illustration

• Print Production

BRANDING + WEBSITE

Majime Capital Partners is a partnership for the co-founder’s personal investments and has grown to represent private professional investors who are actively looking to diversify their portfolio into safe and secure investments within the real estate sector. Their core belief is to balance low risk with high reward with a focus on day 1 positive cash flow in mature markets that provide the potential for upside.

Scope of work:

- Branding

- Logo Design

- Brochure Design

- Website

Discover more: http://majimecapital.com

SOCIAL MEDIA + CONTENT PRODUCTION

“Welcome Home”

We started working with Mercedes Me Store on their social media feeds in a bid to drive traffic to their recently relocated residence in the heart of central Hong Kong.

Using a combination of imagery of the F&B offerings, guest appearing cars, branded merchandising and interviews with key members of staff, we aimed to communicate that the store is more than a restaurant, but an experience befitting the city and a place to be used for business, pleasure and relaxation.

Scope of work:

- Strategy & planning

- Content creation

- Photography

- Videography

- Copywriting

Check the work here

CAMPAIGN + CONTENT

"The Shake Down"

For the fourth Year in a row we have teamed up with Diageo to represent the Hong Kong & Macau World Class competition.

This year saw a twist of previous competitions engaging the bartenders to conceptualise and design (with a little bit of help from MADE) a pop up bar. On Monday the 12th of June, the 6 finalists were whittled down to 3 for a face off in Shakedown. We had 72 hours to work with them bringing their bars to life, while at the same time capturing the action on film.

Scope of work: 

- Campaign Creative Direction

- Video

- Photography

- Graphic Design

- Illustration

- Production, Sourcing and Print

Discover more: https://www.theworldclassclub.com/

WEBSITE DESIGN + BRANDING

"Santé"

Blending wines and contemporary artists, the brand present to the market unique bottling's showcasing famous artists works on the labels. We were asked to recreate their website to have a sense of luxury and craftsmanship while acting as both a gallery and an e-commerce portal.  

A key part of the project was making the content more streamlined and  easily navigable which was achieved through a series of interlinked channels linking the artists and their collection of works with the wine, therefore allowing each element to be viewed in their own merit while also celebrating the collaborations.

Scope of work:

- Site map and wire frames

- UX

- Website Design and page layout

- Image correction and optimisation

- Programming & testing

Discover more: https://pontdesarts-wine.com/

GRAPHIC DESIGN  +  PATTERN DESIGN

Kiehl’s asked us to design a pattern that encompassed the Kiehl’s brand. It was created for multiple uses including on Tote bags, umbrellas and in-store design.  

Scope of work:

- Graphic Design

- Illustration

- Pattern Design

Discover more: https://www.kiehls.com/

INTEGRATED CAMPAIGN

"Born out of beauty"

In 2016 we have worked closely with one of the world’s leading mining company to create the Australian Diamonds brand promoting diamonds from the Argyle Diamond Mine.

The purpose was to develop a comprehensive range of brand assets packaged into a toolkit. The key message was that the Argyle diamonds, famed for their colour palette, are representative of the stunning landscape above. The Australian continent is a rich, vibrant array of colours, contours and life. The task -  to embody all of that visually into a communications suite to bring the story to life.

Scope of work:

- Campaign Direction and development of the story in both English and Mandarin, used throughout all materials using the over arching Tagline 'Natural Beauty, Distinguished Provenance'.

- Creation of a campaign image library used at all touch points

- Logo creation and graphic design for campaign branding including an Authenticity Mark and certification for proof of the Diamonds origin

- Brochure 

- Poster series for trade and retail used in print and OOH

- Sales training manual and Sell sheet

- Multi media presentation

- Retail toolkit for trade partners  

- POS displays

- Video editing

Discover more: 

http://www.riotinto.com/copperanddiamonds/rio-tinto-diamonds-10526.aspx

BRANDING + TRANSLATION + STRATEGY

"Let's go shopping"

Pradera Retail Asia recently took over the management of Mosaic Malls China. We worked closely with them and the BWP group (UK) to redevelop the visual identity of the Mosaic brand, bringing new life, energy and optimism into the marketing materials of the Malls. We did this both for their B2B as well as for their B2C channels, the latter predominantly in Mandarin.  

The initial work focused on 5 cities across China starting with Shanghai, Beijing, Qingdao, Chongching and Xian and continues to develop. 

Scope of work:

- Redevelopment of the company’s branding and visual identity

- Design of marketing collaterals including:

- B2B leasing brochures

- In-store signage

- OOH / Billboards

- Development of brand guidelines including typography, usage of colours, image selection, graphic and icons

- Cross utilisation for the International team and China regional team having a fluid and adaptable consistency in their trade materials

Discover more: 

http://www.pradera.com/property-portfolio/china/mosaic-shanghai

WEBSITE DESIGN + ILLUSTRATIONS

"Production. Design. Experiential."

Having collaborated with Bespoke on several projects over the years, we had discussed with them the frustrations of being able to have a website that allows easy updates for newly completed projects. Like ourselves the turn around of projects is quick and as soon as one is complete they need to start on the next. Having an easy to use CMS system and user friendly website is paramount to keeping your clients up to date with your work.

Our own site is made using Squarespace and we love the platform, therefore we recommended the same for Bespoke Asia. We helped them develop their branding and content on one of Squarespace’s themes and got them up and running, by training their team in how to use the backend.

We also developed a series of animated illustrations to communicate their service offering.

Scope of work:

- Site map

- UX

- Website Design and page layout

- Image sizing and optimisation

- Team training for future updates

- Programming & testing

Discover more: www.bespokeasia.co

VIDEOGRAPHY + PHOTOGRAPHY

In April 2019, we travelled to Beijing for the Horticultural Expo. Across the vast expansive site, each country had a pavilion showcasing their horticultural expertise. The Vatican City had collaborated with Ellipz Lighting Solutions to showcase two different types of LiFi technology at work. The first was information beamed down above display case of art pieces from the Vatican City. The LiFi technology shared with observers information relating to the artworks. The second technology showed Orchids that had been growing under a special lighting in order to increase their growth rate, compared with the light of a comparable technology. MADE was there to interview teams from both Ellipz and the Vatican, including Cardinal-Deacon Gianfranco Ravasi, as well as capturing events throughout the day.

Scope of work:

• Interviews

• Videography

• Photography

STRATEGY + BRANDING + WEB

"For Brighter Lives"

We have worked with All Solar World to redefine their strategy, core message and branding so it's accessible to the hundreds of different cultures they are speaking to across the world with their solar powered sustainable and affordable products, bringing light and power to those living without a constant electricity supply.

Scope of work:

- Strategy + Planning

- Logo Design

- Branding

- Copy Writing

- Packaging

- Website

- Social Media Setup and Posting

- Video Tutorial

Discover more: http://allsolarworld.com/

ILLUSTRATION + DESIGN

"A tavola..."

We helped the Four Seasons marketing team create a series of promos for their F&B events including guest bar take-overs and introducing new chefs. 

Scope of work:

- Illustration

- Graphic Design

- Copywriting

Discover more: https://www.fourseasons.com/

BRANDING + WEBSITE

Nimbility was founded in Hong Kong in early 2018 by three partners with 45+ years of experience building markets and brands within the global beverage industry.

The mission is to build markets for our clients around the world, with an emphasis on Asia. MADE engaged with Nimbility from the very beginning and helped them bring their brand and business to life.

Scope of work:  

- Creative direction

- Design brand identity

- Website design

Discover more : www.nimbilityasia.com

GRAPHIC DESIGN + PACKAGING

We helped Godiva design paper gift boxes for customers’ to take away assorted chocolates.

Scope of work:

- Graphic Design

- Packaging

- Production

Genting Hong Kong were looking to inject some life into to their annual report. with this in mind we proposed designing it in the style of a travel magazine.

We wanted to keep the design clean and simple, but also bring out the lifestyle and fun about travelling and exploring the world. The design will consisted of big images and a grid structured layout. For the print finishing, we used smaller inner pages to use as dividers, making the content more interesting and lively.

Scope of work:

- Concept development

- Design and layout

- Print & Production

DESIGN + PRINT

"Be our guest"

A Johnnie Walker House is an exclusive embassy for Luxury Scotch Whisky. 
With locations in Beijing, Chengdu, Shanghai, Seoul, Mumbai and Taoyuan, each is built around the theme of ‘Whisky Conversations’ and designed to immerse you in the history, provenance and pioneering spirit of the Johnnie Walker brand. Part gallery, part lifestyle space and part museum, it brings together luxury whisky innovation with art, design, fine-dining and culture.

We designed a members welcome box which encased an illustrated booklet and a unique bronze members card. The design included bronze foiled illustrations and typesetting. 

Scope of work:

- Graphic Design

- Book Layout

- Retouching

- Print

Discover more: https://www.johnniewalkerhouse.com/

BRANDING + WEBSITE + PRINT + PHOTOGRAPHY

“Passing on the privilege”

Wildbond is a charity foundation that aims to safeguard the future of wild animals for our children. They engaged MADE to assist their launch and create a brand identity.

We always strive to be the perfect partner and work with clients every step of the way. In the Summer of 2015, we travelled to the safaris in Africa with Wildbond to capture images of the amazing wild animals and document their conservation work.

Scope of work:

- Logo Creation

- Website Design

- Photography (in-house photographer)

- Design and print of marketing collaterals, eg. brochures

- Creation of corporate materials including business cards

Discover more: www.wildbond.com

PRINT + PRODUCTION

In 2017 Johnnie Walker collaborates with artist Victo Ngai to redesign the famous square bottle for A limited edition of Blue Label.

We worked with them to create pop-up versions of Ngai’s Cantonese Opera performer for the invitations to the unveiling ceremony. Attendees received limited edition prints of the artwork.

Scope of work:

- Print construct and production

- Packaging

MUSIC VIDEO EDITTING

A voice for the wild

Lumivoce was created by the operatic singer Ying Ying Liu. They raise awareness of the plight of endangered wildlife around the world through musical performances and events. Ying Ying asked us to create music videos to accompany her songs for online audiences. Both videos focused on the animals of the regions each song was trying to highlight - the African Savannah and the Amazon rainforest. As Lumivoce is a charity the work was created on a tight budget using any footage that had been kindly supplied to us and those from stock libraries when required. As we were trying to highlight specific species in danger, the task proved increasingly difficult to find the correct footage, but we got their in the end. Both videos touch upon the relationship between people and the wildlife. As well as being used online and at multiple events, one video was screens for two weeks at the giant screen in at the Swire Taiguli Sanlitun Beijing, China.

Scope of work:

- Video Editing

Discover more: www.lumivoce.org

STRATEGY + BRANDING + COPYWRITING

"Step into the spotlight"

Steam is an everyday hair stylist salon started by celebrity hair stylist CK Wong in partnership with Watsons. The team was approached to develop the brand proposition and creative direction for the brand identity.

Project Scope:

- Strategic planning of the brand proposition

- Development of tagline that represents the brand proposition

- Creation of brand story in dual languages with copywriting

- Creative direction of the brand identity

- Design development of logo, in store collateral designs, corporate materials including business cards, vip cards, invoices, in store tent card, pricing menu and welcome glass graphic

Discover more: http://steam-haircare.com/

INTEGRATED CAMPAIGN

"Born out of beauty..."

As a continuation from the work we did for Australian Diamonds, the same company also asked us to brand their Canadian Diamond mine in the same fashion. 

The purpose was to develop a comprehensive range of brand assets packaged into a toolkit. The key message was that the Canadian diamonds are representative of the awe-inspiring natural landscape above. The task -  to embody all of that visually into a communications suite to bring the story to life.

Scope of work:

- Campaign Direction and development of the story

- Creation of a campaign image library used at all touch points

- Logo creation and graphic design for campaign branding including an Authenticity Mark and certification for proof of the Diamonds origin

- Brochure 

- Poster series for trade and retail used in print and OOH

- Sales training manual and Sell sheet

- Multi media presentation

- Retail toolkit for trade partners  

- POS displays

Discover more: http://www.riotinto.com/

FULL TIME MARKETING SUPPORT

Having initially worked on some of Fenetti’s branding in 2019, when we opened an office in Portugal, we became even more involved as they set out to make their mark on the European Outdoor furniture scene and became their full time marketing team. The work has been broad and all encompassing. From assisting opening a new showroom, signage for delivery vehicles and representation at a boat show in Lagos, we have also redesigned their e-commerce website, expanded on the branding as well as writing & designing multiple Google display campaigns in German, English, Portuguese and Spanish. Lastly a whole new set of photography and videos were shot and edited for the new product ranges and multiple publication print campaigns.

Scope of work:

- Creative Direction

- Branding

- Photography

- Videography

- Banner Display campaigns

- Print adverts

- Social media campaigns

- Vehicle & showroom signage

- Event representation

- e-Commerce redesign and site management

See the site: www.fenetti.eu

PHOTOGRAPHY

"Into the Gayo Highlands"

Sijahtra, the world's rarest coffee comes from one of the most unique landscapes in South East Asia.

In the early summer of 2014, we travelled into the Gayo Highlands with Harrods' head buyer for tea and coffee and their PR team. The mission was to travel to the source and document the 100% natural process in which Sijahtra is made.

The following photos are of some of the amazing people we met along the journey, as well as the farmers who source the highly sought after beans.

Discover more: https://www.harrods.com/en-gb

STRATEGY + DESIGN + ARTWORK + WEB

"Brazil's best kept secret..."

Brazil's fastest growing hair and beauty company, Ybera is beloved by salon professionals and consumers alike, and is at the cutting-edge of innovation with some of the most advanced hair care products in the world.  Newly launched in Asia, we were contracted by the Asia Director to provide full-spectrum marketing and creative support to assist the brand launch and roll-out.

Scope of work:

- Establishment & implementation of the Marketing strategy 

- Development of corporate material, including artwork & copywriting for brand brochures and training documents

- Design, Copywriting and Programming of the ybera.com.hk website

- Ad & Advertorial Creation 

- Day-to-day brand management including P.O.S development, media liaison and Social Media management 

Discover more: ybera.com.hk

ART DIRECTION + PRINT

“Please don't tell”

The legendary speakeasy PDT from NYC collaborated with Diageo and the Landmark Mandarin Oriental to create a pop-up bar in the Hotel's MO bar. Throughout the month of January (2016), world renounced bartenders Jim Meehan and Jeff Bell developed cocktails for Hong Kong's residence in the know. We helped the team create recipe booklets for guests so they could re-live the experience at home and spread the word. 

Scope of work:

- Design of menus and recipe book

- Print production

Discover more: http://drinks.world/2015/12/a-taste-of-new-york-popping-up-in-hong-kong/

photo credit: Tasting Kitchen (TK), Hong Kong

BRANDING + PRINT

"Exquisite"

In 2016, we assisted Qeelin in reviewing and revising their brand guidelines.

The jewelry brand's products find their roots into mystical or superstitious symbols, strongly embedded in the Chinese culture.

The company is headquartered in Hong Kong and owned by the French luxury group Kering and was created in 2004 by Dennis Chan and Guillaume Brochard.

Scope of work: 

- Consultation

- Creative Direction

- Graphic Design and Retouching

- New Brand Guidelines

Discover more: https://qeelin.com/en/home/

OUT-OF-HOME BILLBOARD DESIGN

In late 2018 we helped Diageo develop three billboard’s for the 31 meter long walkway to Hong Kong’s busy Tsim Sha Tsui F&B area known as Knutsford terrace. We designed three different campaigns between October to December.

In each scenario we were adapting global campaigns into locally focused messaging for the Hong Kong based promotions around Knutsford Terrace.

The campaign promoting the Johnnie Highball serve was adapted for the MTR escalator media around TST station.

- Design & layout

- Production

BRANDING + PHOTOGRAPHY + WEBSITE

"Bar & Kitchen"

After 15 years as the first Gastro pub here in the Fragrant Harbour, The Phoenix has been born again! Together, we cooked up a recipe to re-launch the contemporary Bar & Kitchen. We designed, sourced and photographed for the new website, menus and point of sale materials - all the while looking forward to a team dinner of culinary and thirst-quenching classics from the West.

Scope of work::

- Creative direction

- New logo creation

- Menu design

- Website design

- Photography (in-house photographer)

- Copywriting

- Production and sourcing

Discover more: thephoenixhk.com

STRATEGY + BRANDING + PRODUCT DEVELOPMENT

"The world's rarest coffee..."

Conceived in 2009 and brought to life through passion for nature and for the people of Sumatran Indonesia, Sijahtra is the world's first truly fair-trade coffee and the only certified wild Luwak coffee.  The founders asked us to provide full-spectrum strategic marketing and creative support to get them ready for market.

Scope of work: 

- Clarification of distribution, marketing and promotional plan for the core Luwak coffee range as well as sub-brands

- Development of the primary and secondary packaging for Sijahtra

- Design and production of associated branded promotional collateral and POS materials (brochures, tasting notes, measuring equipment)

- Creation of the 1st stage website (to be developed further)

- Design of a pop-up barista stand

Discover more : sijahtra.com

We're proud to announce that our brand development and rebranding work with Sijahtra was honoured at the Transform Awards Asia Pacific 2014. Winning Grand Prix Winner - The best of the best and Gold awards in three categories: Best Creative/Strategic Development, Best Packaging and Best Copywriting.
 

HOW WE MADE IT MATTER...

"I have worked closely with Beanie & Joel over the last few months and I am constantly impressed. They deliver on everything. Not only is their design work and product development great, but their strategic thinking, business acumen and experience is also extensive... they are also great fun to work with!"

Matt Ross                                                                                   Founder and Director                                                                   

Note: All branding, content & strategy was created by MADE with the exception of the logo which was created by www.aworkofsubstance.com

DESIGN + PRINT

"325 years in celebration of the family behind ketel one"

2016 saw the Noblet family celebrate 11 generations of their family successfully growing Ketel One Vodka into the well loved product it is today and part of the Reserve Brand family of Diageo. Part of the celebrations saw the grandfather, father and son of the Noblet family tour several key destinations around the world including Hong Kong. We designed the event invitations and menus for the night.   

Scope of work:

- Design and copy of event invitations, dinner menus

- Print  

Discover more: https://www.ketelone.com/

LOCAL BRAND MANAGEMENT

"It's a matter of life" 

Medix Medical Services is a company specialising in medical case management. With constant scientific development expanding different treatment alternatives and medical technologies, Medix serves as a mediator between its clients and the constantly shifting world of medicine, enabling them to take full advantage of the advances it has to offer.

Our brand management and design team helped them transition the brand into their first Asian based location, assisting wherever we could to make the process as seamless as possible allowing them to concentrate on their work. This included everything from translations, print and production management to the sourcing of office and event signage and literature, branded collateral, video editing including Cantonese and Mandarin VO recording for their company video, Lai See packet design and good old fashioned general advice for the local market - like how much Lai See to give. 

Scope of work: 

- Translation of all the copy found throughout its corporate materials into Cantonese and Mandarin including their website, brochures, training materials, corporate videos and testimonials 

- Adaptation and print of the corporate brochure and case studies booklet in Chinese 

- Adaptations of presentations and event materials 

- Sourcing and production of branded pens, notebooks, mugs, magazine stands and bags

- Voice over recording in Cantonese for the corporate video

- Office design and signage

Discover more: https://www.medix-global.com/eu-en/home/a/main/

WEBSITE + COPY + PHOTOGRAPHY

"Authentic Lebanese Cuisine" 

We have adapted the look and feel of the website to be more in line with the brand identity and draw on the historic influences of the cuisine and culture to repackage the brand. 

Using earthy tones and bright, birds-eye imagery we have showcased and highlighted the key brand characteristics and created a colour palette to promote an authentic experience.

Our in-house photographer captured the essence of the food and created a new set of images that convey a clean, fresh and engaging design that appeals to the target demographic.

Scope of work: 

- Creative direction and design 

- Photography (in-house photographer) 

- Website redesign and branding

- Copywriting

Discover more: sumac.com.hk

BRANDING + WEBSITE + PRINT

"A clear difference.."

Blackfish is a property investment group specialising in the US, UK and Australia property markets. They engaged MADE to strengthen their brand identity and web presence.

Scope of work:  

- Redevelopment of the company logo and corporate materials, to improve and stand out versus the competition

- Creation of a corporate website illustrating the company ethos of detailed focus of property markets through tilt-shift photography, bold colours and typeface and retro mixed-media representations portraying modern tech-savvy approaches with good old fashioned customer service

- Design and print of assorted corporate materials including prospective project Investment Memorandums

Discover more : blackfish.com.hk

PRINT + PHOTOGRAPHY + PRODUCTION

"WORLDCLASS 2016"

For the third year running we are proud to have been part of the support team in bringing the cocktail masters competition alive for the Hong Kong heat. This year we worked even closer with the final mixologists, photographing them for 2 meter by 2 meter prints for the final show. In addition we created many different menus for the various events and venues used for the 2016 celebration including at Aberdeen Street Social and the Kong Art Space.

Scope of work:

- Creation of branding for the 2016 activities and events

- Design and production of a series of online and offline collateral including the invitation, participation guidelines and social media promotions

- Shot all the 6 finalists (in the pouring rain) 

- Created short viral videos promoting the events

- Developed a cinema ticket style coupon book for the Hong Kong Wine and Dine Festival

Discover more: facebook.com/worldclassHK

PHOTOGRAPHY + RETOUCHING + DESIGN

"Immerse yourself in adventure"

As a continuation of the work we did for the Pacsafe 2015 Catalogues, we shot and retouched the cover images and refreshed the catalogues to represent the year ahead. 

Scope of work:

- Photography and Retouching of Cover images

- Creation of a series of layouts that work across the 4 lifestyle segments (Adventure / Leisure & Urban  / Travel accessories)

- Providing art direction for all templates/pages

- Building the imagery to help define each lifestyle segment

Discover more: pacsafe.com

GRAPHIC DESIGN

"Themed in-store postcards"

Founded as an old-world apothecary in New York City since 1851, Kiehl’s engaged MADE to design a series of postcards to celebrate various occasions through bold and playful designs with a nod to Kiehl's unique heritage and style. 

Scope of work:

- Art direction for a refreshed twist within Kiehl’s brand identity and style

- Creative design of Kiehl’s printed materials across various themes

- Development of five luxury cards used in-store to personalise gifts.

Discover more: https://www.kiehls.com/

STRATEGY + CAMPAIGN + EVENTS

"Dress it up..."

Combining the sophisticated ‘power-dressing’ of the 70s with a contemporary twist, Cameo’s philosophy is to create elegant clothing “with an edge.”  We were asked to provide full-service marketing and creative support to the founding duo.

Scope of work:

- Developing new offline distribution channels

- Leading the creative direction on their SS13 shoot on-board a luxury junk (no complaints from us!)

- Design and production of printed collateral

- Hosting two Hong Kong pop-up shops

- Designing and co-hosting a booth at Singapore's Blueprint fashion trade-fair 

Discover more: https://chicameo.com/

HOW WE MADE IT MATTER...

"Combine creativity and energetic team work, a great understanding for brands and a complete can-do attitude and you get… MADE"
 
Tale Øvstebø
Director & Managing Partner
Chicameo

PRINT + DIGITAL

"A journey shared...""

The coming together of Johnnie Walker and Alfred Dunhill is embodied by two exceptional adventurers - Jason Lewis and Chris Tipper - who together embarked on a new adventure, travelling from Alfred Dunhill’s home in vibrant London to the raw beauty of Scotland. The local Johnnie Walker team asked to adapt a number of materials to celebrate 'A Journey Shared' in Hong Kong.

Scope of work:

- Development of ultra-luxurious invitations and calling-cards

- Creation of a series of evocative and inspiring EDMs to send out to a targeted VIP client-base

Discover more: celebratingajourneyshared.com
 

HOW WE MADE IT MATTER...
 
"A flexible and committed team who deliver high quality output and who aren't afraid to express an opinion. Exactly what our business needs from an agency partner."  

Drew Mills
Marketing Director - Diageo Brands
Moët Hennessy Diageo 

GRAPHIC DESIGN + PRINT LAYOUT + PHOTO EDITING

"Business Sustainability"

We helped the BNP team create a summary publication of their 2016 Sustainable Future Forum. The summit saw key note speakers from the Yannick Glenmarec and Elliott Harris from the United Nations, Cherie Blair and others, came together to discuss how finance and improved business practices can help the United Nations Sustainable Development Goals in Equality, Clean energy, Hunger and Sustainable cities, Climate Action, Health and Education. 

Scope of work: 

- Graphic design work on sustainability brochure

- Photo editing and print layout of sustainability brochure 

Discover more: https://group.bnpparibas/en/

PRODUCT PHOTOGRAPHY

Throughout 2014 we have photographed the newly launched products for the upcoming season’s leather goods, jewelry and premium collections.

- Product Photography

- Art direction

- Styling 

Discover more : swarovski.com

CAMPAIGN INNOVATION + PRINT

"Measure perfection..." 

Each year, Diageo WORLD CLASS holds a global competition to find the Bartender of the Year. 2013 saw Hong Kong’s Ricky Lau taken on tour of the Cote d’Azur and the previous year Tom Wood flying to Rio. We were tasked with developing a creative concept for WORLD CLASS 2014 Hong Kong, to inspire local bartenders to participate. 

Scope of work:

- Creation of the campaign tagline 'Measure Perfection' to be used across all media

- Development of a bespoke ‘well travelled’ vintage suitcase for each bar, containing a series of personalised bar tools

- Design and production of a series of printed collateral including the invitation and participation guidelines

- Development of a series of print-ads for Time Out HK magazine 

Discover more: facebook.com/worldclassHK
 
HOW WE MADE IT MATTER...

"A flexible and committed team who deliver high quality output and who aren't afraid to express an opinion. Exactly what our business needs from an agency partner."  

Drew Mills
Marketing Director - Diageo Brands
Moët Hennessy Diageo 

STRATEGY + BRANDING + WEBSITE + DIGITAL + COPYWRITING

“Empowering people to live happy, healthy lives”

Neo Health is a health clinic in Central, Hong Kong. They provide a very broad range of services and it was sometimes hard to communicate easily for a first time audience the full breadth of their offering. They asked us to help with rebrand them and their various departments in a way that would reflect them as a truly holistic wellness clinic in a clear and engaging way.

Scope of work:

- Creative strategic direction for brand identity

- Design and development of group logo, and service division logos
 
- Creation of corporate materials including business cards and brochures

- Development of brand guidelines including typography, usage of colours, image selection, graphic and icons

- Design, Copywriting and programming of their website

Discover more: neo-health.com.hk

CAMPAIGN INNOVATION + P.O.S.

"How do you ride..."

To celebrate the anniversary of the highly successful launch of The Big Pony Women’s Collection in 2012, Ralph Lauren Travel Retail Asia asked us to develop a new point of sale animation centring on the world of surfing. 
 
Scope of work:

- Design and development of a campaign theme and new imagery capturing the essence of the wholesome Ralph Lauren “Hamptons” lifestyle

- Development of a range of point of sale materials including an original twist on product sleeves, product glorifiers and shelf talkers

- Design of new travel exclusive sets and other printed collateral

Discover more: http://www.loreal.hk/en-hk/brand/luxury/lauren

HOW WE MADE IT MATTER...
 
“MADE has helped us materialize some of our most ambitious animation plans for Ralph Lauren. Beanie and Joel are a great creative duo, with deep market understanding and very original retail solutions. Working with them has been a great experience!  We’re looking forward to working with MADE again for our forthcoming projects.”
 
Lucia Lee
Senior Product Manager
L'Oreal LUXE Travel Retail APAC

ILLUSTRATION + PRODUCTION

The Ozone bar of the The Ritz Carlton asked us to create a series of 20 individual illustrations to be printed on the side of glass cloches which would encase their new house cocktail, "HK Skyline" made with 23 year old Zacapa Rum.
We adapted the global illustrative style to incorporate iconic figures from the Hong Kong Skyline, arguably one of the main attractors to appreciate from the worlds highest bar.

Scope of work:

- Illustration work done for the cloches of the HK Skyline cocktails

- Adapted global illustration style 

Discover more: 

http://www.ritzcarlton.com/en/hotels/china/hong-kong/dining/ozone

PRINT + DIGITAL

"It's back!"

Following our work for World Class 2013 and 2014, we are pleased to assist the Competition once again this year! 

Scope of work:

- Design and production of a series of printed collateral from posters to menus to media invitations

- Development of a series of print ads for magazines including Tatler, HK Magazine and Tasting Kitchen

- Art direction for photography and retouching of images for print and digital

- Creation of invitation EDM

Discover more: https://www.theworldclassclub.com/

STRATEGY + BRANDING + ONLINE

"A modern twist on the cha chaan teng..."

Hokkaido Dairy Farm first opened it's doors in 2009 as a casual and exciting fusion of local Hong Kong charm and Japanese simplicity. The brand was acquired by new management in 2013, and they contracted us to help freshen-up the brand image and implement a more engaging marketing strategy.

Scope of work:

- Review and modernisation of existing branding

- Creation of a series of new brand assets and brand guidelines, to be applied to both corporate (stationery, business cards etc.) and customer-facing materials (menus, store signage etc.)

- Development of a new 30 page menu

- Collaboration with interior designers & shop fitters on new store design, point of sale materials, hoarding, cutlery and crockery

- Campaign innovation and Print Ad creation

- Development and implementation of a new marketing calendar, including creative development and printing of all POS materials

- Website development and Social media management

Discover more: hokkaidodairyfarm.com

BRANDING + WEBSITE

"A pan asia profile..."

Cassia Investments is a private equity firm that specialises in investments in lower middle-market consumer companies across Asia. They engaged MADE to help them develop their brand identity.

Scope of work:

- Creation of a new corporate logo and business cards

- Development of an online profile that was both informative and visually engaging, and communicated the diversity of the countries and companies in which they invest

Discover more: cassiainvest.com

BRANDING + CORPORATE IDENTITY

“Scientific, Innovative, Rigorous”

We provided creative direction to create the brand for a global life science and healthcare investment firm, headquartered in New York City with a Hong Kong presence. The biotech investment company, Syno Capital help connect China, United States, Europe and the rest of the world. 

We were brought on board to develop the branding to build their brand identity and visual guidelines - for several entities that share a common core brand.  As part of the new logo development, we created a master version plus 3 logo variations, all in dual language and complete with stylistic guidelines. 

Scope of work:

- New logo creation

- Corporate identity

- Corporate communications

Discover more: synocapital.com

PHOTOGRAPHY

'Say it with flowers...'

Penhaligon’s first pop-up store in Hong Kong! Penhaligon’s has been providing exquisite fragranced delights including scents, soaps, body lotions and candles to ‘the discerning eccentric’ for over a century.

Scope of work:  

- Capture the shopping experience and provide photography of the pop-up store for an international press release
 
Discover more: penhaligons.com

BRANDING + CAMPAIGN

“Ask me anything”

AXA Asia Regional Office is an essential operation to the AXA Group and involves overseeing the entire Asia region. We were asked to develop an internal communications incentive to encourage discussions among the Group. 
 
Scope of work:

- Creative direction of the internal communication branding

- Development of AARO’s new logo and internal programmes logos

- Creation of internal communications and promotional collaterals

Discover more: https://www.axa.com.hk/en

PACKAGING DESIGN

"The Gin Sling"

Ori-Gin as one may gather from the name is a Gin focused cocktail bar in the heart of central Hong Kong. Creator and head barman Antonio Lai wanted to make a unique offering for his regulars; a take home boxed Negroni. With the liquids pre-mixed in a can, the box also housed a glass, ice ball maker and stirrer. We designed and built the boxes along with the illustrations.

Scope of work:

- Design & layout

- Illustrations

- Production

Discover more about Ori-Gin

PRINT + COPYWRITING

"A world of luxurious gifts..."

Since its foundation in 1895, Swarovski has pioneered a universe of innovation, inspiration and sparkle. In celebration of its proud heritage and the visionary spirit of its founder Daniel Swarovski, the brand launched a new range of customisable gifting options, under the DANIEL’S EDITION banner. We were jointly commissioned by the local (Hong Kong) and head-office team in Austria to design a new B2B Gifting Brochure to promote the range.

Scope of work:

- Artwork, layout and copywriting 

- Image retouching

- Print production  

Discover more : swarovski.com

BRANDING + WEBSITE

"This is where it's at..."

We developed a complete creative identity for this HK and Sydney based personal trainer, nutritionist and media personality.

The challenge to this task was to develop an identity that was both feminine and appealing, given her media roles, but also effectively communicating her position as one of ‘HK’s 5 toughest trainers’.

Scope of work:

- Development of brand identity

- Design of logo and business cards

- Website design and creation

- Guerilla marketing street-events

Discover more: alexatowersey.com

STRATEGY + BRANDING + WEBSITE + DIGITAL + COPYWRITING

"Take control. Beat the clutter..."

A full-service creative and marketing project to brand and launch a unique start-up company providing self-storage facilities here in Hong Kong. We were brought on board to develop the core branding to build their brand identity and online presence.

As part of this full brand development, we initially carried out extensive market research and worked closely with them to identify their objectives, values, core demographic, brand positioning and route-to-market.

Scope of work:

- Planning and execution of route to market through comprehensive workshops, extensive market research and detailed analysis

- Creation of brand identity and visual guidelines (including concept, tagline, logo and graphics)

- Website design and creation

- Copywriting (English & Chinese)

- Social media setup and management

- Search Engine Optimisation (SEO)

Discover more: redboxstorage.com.hk

BRANDING + WEBSITE + COPYWRITING
 

"Private real estate investment"

Pimlico Capital is a cross border real estate firm specialising in sourcing and structuring unique investment opportunities, for sophisticated Asian based private investors.  We developed core branding to build their brand identity and online presence.

Scope of work:

- Creation of brand logo and visual identity

- Design and develop website

- Art direction of corporate brochure, presentation and supporting collateral

- Copywriting

Discover more: www.pimlicocap.com

ART DIRECTION + PRINT

"Smart travel gear"

We created and designed a series of product catalogues that brought the company vision to life, to communicate the enjoyment of travel with the importance of safety, through clear lifestyle segmentation. The catalogues delivered consistent messaging, engaging language and impactful visuals across the four lifestyle segments. 

Scope of work:

- Creation of a series of layouts that work across the 4 lifestyle segments (Adventure / Leisure & Urban / Camera / Travel accessories)

- Providing art direction for all templates/pages

- Finding stock imagery to help define each lifestyle segment

- Layout implementation

Discover more: pacsafe.com

BRANDING + WEBSITE + COPYWRITING

"Building a brand that builds brands..."

We established and developed the brand identity for this HK-based brand consultancy & business development firm and implemented a branding revision, creating a stylish company website that encompassed the essence that is Palmyra.

We began by identifying and outlining their business objectives, along with the underlying strategies that define the company, and used these as a stepping stone to develop their rebrand. We used muted colours to convey simplistic sophistication in line with their core value proposition.

We also streamlined their corporate communications to provide a clear and effective structure and align the company’s messaging with their vision moving forward.

Scope of work:

- Marketing consultancy to identify objectives and strategy

- Rebrand project to include copywriting corporate communications and art direction

- Website design and creation 

Discover more: www.palmyraasia.com

CONCEPT DEVELOPMENT + ILLUSTRATION

"A billion people can’t be wrong"

The Save The Children Policy & Research Department asked us for some help to bring to life the concept of 'The People's Charter', a huge global poll 
giving voice to what the Citizens of the world want i.e. the issues that they think are most important for world leaders to prioritise (health / water / hunger / inequality / poor governance) as part of the 2015 Sustainable Development Goals.

Project scope:

- Develop an image, illustration or movie to bring the concept of “The People’s Charter” alive and make it readily intelligible.

- Develop a tagline.

For more details on Save the Children, please visit: savethechildren.org.uk

STUDIO PHOTOGRAPHY

Carrying on from our work throughout 2014, we returned to capture the latest ranges of the Swarovski gift collections in the studio and on location for some lifestyle imagery.

- Product Photography

- Art direction

- Styling  

Discover more : swarovski.com

CAMPAIGN INNOVATION + P.O.S

"Discover the code..."

In 2014, a new Code Ice fragrance was launched into the Asia Pacific market. We were tasked to assist with local activation of global animation initiatives. We proposed and initiated a concept using invisible ink to reveal a secret message.

Scope of work:

- Tailor international campaigns to the local APAC market

- Ideation of a sampling campaign to launch and attract consumers to a new fragrance

- Development of new point of sale materials and visual merchandising including bespoke training tools

- Develop tailored collateral to suit the travel retail locations across airports and landside duty-free stores

Discover more: https://www.giorgioarmanibeauty-usa.com/home

ART DIRECTION + PRINT + DIGITAL

"The Master blenders collection..."

Proudly presenting a momentous tribute to the six visionary master blenders of John Walker & Sons. An unbroken lineage of six extraordinary pioneers through six unique eras that have helped to define the past, present and future of whisky.  

Scope of work:  

- Present the limited edition collection through exclusive personal invitations from the Johnnie Walker house, to their targeted VIP client-base

- Design of luxury printed material

- Creation of ultra-luxurious direct mail, followed up with an EDM

Discover more: 

https://www.johnniewalker.com/en/our-whisky/john-walker-and-sons/private-collection-2017-edition/

HOW WE MADE IT MATTER...
 
"A flexible and committed team who deliver high quality output and who aren't afraid to express an opinion. Exactly what our business needs from an agency partner."  

Drew Mills
Marketing Director - Diageo Brands
Moët Hennessy Diageo 

BRANDING + CAMPAIGN

"This is smart learning"

Tute.hk and Tute Online are sister companies that provide an online portal for secure online lessons. Through this technology they pair UK educated Tutors and Asian based students looking for extra curricular support and study. Beyond the standard syllabus, Tute also specialise in summer long learning courses offering a broad range of subjects as well as dedicated guidance on for those students looking to study in the UK. 

We joined the Tute team in developing their branding and website as well as their printed collateral and summer courses campaign. 

Scope of work:

- Branding of both Tute.hk and Tute Online

- Website Development 

- Ad creation

- Summer Campaign

- Brochures and flyer print and design

Discover more: tute.hk & Tute Online