REBRANDING
Following on from our successful collaborations in the past, in 2021 we worked once again with Ellipz LiFi to rebrand, reposition and recreate the corporate identity and all touch points. Over the years Ellipz has grown and now with its headquarters in France, offices in the Netherlands, Mexico and Hong Kong, the company had grown considerably. The company strategically split into 3 specific ventures focusing on a specific industry application - Medical, Mining, Co-Working Spaces. Each one had their own unique insight into how LiFi technology can be applied to not only improve efficiency and help save money, but also being able to save lives, specifically within Mines and Hospitals.
Light is particularly hard to show in a graphic sense and that was the biggest challenge with ellipz’s product offering - invisible light carrying data. The solution we can up with was the curve of the ‘e’ from the main logo, becoming an orb of Blue Light
Scope of work:
Brand Strategy
Rebranding VI & Corporate Identity
Logo Redesign
4x Logo Lockup Variants
Icons
Revised Colour Palette - Tailored for 3 sub-categories
Typography
Mixed Media Guides for Visual Communications
4x Websites
See the work:
ellipz.io
ellipz Mining
ellipz Medical
ellipz LiFi@Work
