We again have joined together with Diageo to create an amazing Whisky Tasting and Mahjong Set experience.
This one-of-a-kind project was challenging and exciting to combine the luxury of spirits with the Chinese game Mahjong, merging together the culture of the East and the West.
We began by developing the concept based on Whisky connoisseurs journeying through the beautiful Four Corners of Scotland, keeping the concept prominent from draft to final production.
Inside the collectible traveler’s suitcase is a quartet of the Four Corners of Scotland special edition whisky glasses and a finely crafted mahjong set that creatively celebrates the signature pot stills, oak barrels, malt, and other elements of the whisky world.
We art directed and photographed the key visual for the Mahjong Set. Then we used the photographs to design A5 promo cards and website banners that were adapted to multiple platforms for online and offline marketing promotions.
Scope of work:
