BRANDING + WEBSITE
We thought rebranding a 150-year-old company would be challenging, but actually, this was a complete joy. The posters and illustrations from the late 19th Century were full of Mediterranean colour and characteristics. The imagery over the years had become obsolete in the company's visual identity and it seemed a shame to not use them. With that in mind, we explored the archives and modernised the original hand-drawn illustrations for the digital era. With the full enthusiastic support of the client, we were able to bring to life the legacy and history of this great family business.
The poster illustrations have become a series of logos along with graphics throughout the website and other materials. The business: a dried fruit and nut exporter from Greece, has a huge range of products. To pair with the style of the illustrated posters, we used illustrations of the individual products in various stages of their preparations or usage. To give additional context, on each product page we showed a sample of photographs showing cultivation, harvesting and use in cooking or treatments.
Scope of work:
- Rebranding
- Digital Illustration
- Photo search and manipulation
- Website Design + Build
- Printed Business Collaterals
- Brand Guidelines
Check out the work: www.cardassilaris.com
