'The Dress debate' has torn us all apart on a global level! We even have a 'team blue & black' and 'team white & gold' here at MADE - with two strong (if not stubborn!) viewpoints certainly evident amid our many office debates (also known as creative thought showers!).
The question is, does a smart brand join debates of 'how can a thing such as the colour of a dress go viral?" or do they 'jump on the bandwagon and launch their own interpretations of the dress'.
Take a look at those smart marketers across the globe taking a creative spin on this worldwide phenomenon, by utilising the viral-worthy content and tailoring their product campaigns to #thedress.
This just goes to show, the importance of creating conversations to engage with your audience. This example simply shows that any content that can polarise views and make the conversation a debatable one has the ability to go viral.
Which is your favourite?