Last week, MADE entered the Transform Awards Asia Pacific.
We entered our collaboration with Sijahtra, the rarest coffee on the planet. They had a great concept, but when MADE started working with them they only had a logo, a name and a small supply of green coffee beans ready to roast. Our chief objective was to make Sijahtra the number one recognised, genuine, premium Kopi Luwak brand. We provided them a full spectrum of strategic marketing and creative direction to plan Sijahtra's route to market, develop the packaging and bring the brand to life. It's now the only Kopi Luwak coffee that Harrods stocks and to be featured in their Christmas hamper 2014!
The Transform Awards Asia Pacific is going to announce the results next week, we're looking forward to the good news!
